CONCEPT


Our goal is simple: we want you to have access to beautiful, sustainable high quality pieces and we want You to choose the way you want to shop. Each piece is available for you to rent, buy, or purchase second hand for just half the price.

This system allows us to both prolong the lifecycle of our clothing, and make our pieces available to you at three different price points.

Designed with circularity in mind
What exactly does that mean?
It means that we want our pieces to last as long as humanly possible while still looking good, and at the end of their life we want them to be as easy to recycle (or biodegrade) as possible. How do we achieve that?

 

  • We make sure to use low impact natural (and certified, when possible) materials. We strongly believe that your everyday clothing does not ever need polyester, or any other chemical heavy components. We are not looking to cut costs that way. Read more about our fabric choices here.
  • We pay special attention to the seams and finishings - we want to make sure that nothing rips or comes undone for many years to come.